PPC advertising campaigns are beneficial for modern businesses due to their cost-effectiveness and ability to target audiences. For any business that leverages paid advertising, PPC…
Numbers don’t lie. According to the Society of Permanent Cosmetic Professionals (SPCP), the number of trained permanent makeup technicians has skyrocketed tenfold over the last…
Nobel prize-winning economist Robert Coase once asserted that “if you torture the data long enough, it will confess to anything.” Robert here was highlighting the…
Building brand trust is crucial for the success of your B2B business. Every investment you make towards building your brand trust can bring exponential results,…
The search engines’ ultimate goal is to satisfy search intent. In today’s SEO landscape, where consumers know what they want, providing relevant information that matches…
Content marketing has the potential to be immensely successful. At the same time, it can also bring some significant difficulties. Writer’s block is chief among…
Backlinks continue to be Google’s most powerful ranking signal. If you are interested in growing your brand, you know that backlinks still matter in 2022….
Google Analytics is an indispensable tool in your marketing stack. It is sophisticated enough to provide you with data to help you make sense of…
The saying “build it, and they will come” isn’t always true among small and medium-sized companies. “They,” in this case, is your target market. These…
You may have noticed that many businesses are taking a louder approach these days. Creating a product or service doesn’t happen in a void. Consumers…
Your strategies from getting to point A to point B in daily operations deserve consideration and careful execution. The type of project management style you…
As an eCommerce site owner, you face several challenges before making a sale. There are various factors you have to worry about. The most fundamental…
It’s time to dispel a pervasive myth: startups can expand their operations without raising private capital. There is an idea that companies should “bootstrap” their…
In the virtual space, it seems like there is nothing but chatter. There are so many platforms available to utilize in spreading your brand message…
Life in the business world does not stand still for long. The importance of agility in business focuses on keeping pace with changes in technology…
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Romain Berg is a platform-agnostic, data-driven, digital-first marketing agency that is redefining what digital optimization means.
