Marketing in this day and age has become more sophisticated thanks to technological developments through the years. They paved the way for marketing experts to…
The “EAT” acronym stands for Expertise, Authority, and Trust. This acronym first appeared in the 2015 iteration of the Google Search Quality Raters Guidelines, which…
What is a Cross-Functional Team? A Cross-Functional Team is a group of people from different disciplines, performing specialized tasks, coordinated to deliver value. A Cross-Functional…
In today’s modern world, everybody has their favorite podcast. Topics run from true crime, pop culture, celebrity gossip, history, world news, and so much more….
Podcasts are a trendy way that people are receiving their news and entertainment. They’re fun to listen to, not a huge time commitment, and there…
Last year, 90% of online searchers used the internet to find a local business. Did they find yours? If you’ve invested in search engine optimization (SEO) and…
Remote work has a lot of perks for folks who are used to working at an office. The requirements for business casual attire (in some…
While digital marketing’s effectiveness is becoming more and more apparent, those that specialize in it are growing more diverse. As a result, there are now…
There are several marketing plans you can do to help successfully advertise your website to your target audience. One of these is website competitor analysis….
You’re on your second or third Zoom meeting of the day. The sea of faces in boxes look bored, tired, and are just as ready…
In today’s market, it is essential to have a well-defined marketing persona. It serves as the “alter ego” of your business — a virtual customer…
There’s more to Pay Per Click (PPC) than meets the eye. “PPC is one of the trickiest parts of eCommerce for any business owner,” says…
The burgeoning costs of marketing amidst the pandemic era have taken their toll on smaller businesses. It’s hard to generate sales because customers aren’t roaming…
Targeting keywords with high search volume and very little competition is the bedrock of every successful SEO strategy. However, this is easier said than…
There’s a place for short and long blog articles. It’s just a matter of finding out which one to use the best. Determining this is…
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Romain Berg is a platform-agnostic, data-driven, digital-first marketing agency that is redefining what digital optimization means.
