Customizing Wix Templates: A Complete Guide


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Have you ever struggled with designing a visually appealing and functional website for your business or personal brand? Wix templates might just be the answer you’ve been looking for.聽

Wix enables you to create stunning websites with ease. In this guide, we will take you through the process of customizing Wix templates, helping you create a unique online presence that truly reflects your brand identity.

With Wix, not only can you create a website that looks great, but you can also ensure it’s fully optimized for search engines, mobile-friendly, and packed with interactive features to engage your visitors.聽

Ready to get started on your website design journey? If you’re looking for expert guidance and assistance, consider partnering with Romain Berg. Our team specializes in crafting exceptional online experiences. Schedule your free strategy call today and learn how you can transform them into a digital masterpiece.


Understanding Wix Templates

Wix templates are an excellent starting point for businesses and individuals looking to create a creative website. These professionally designed templates cater to various industries and purposes, including:

  • Online stores
  • Blogs
  • Portfolios
  • And more

With Wix, you can easily customize all template elements, ensuring your new site matches your brand identity and stands out from the competition.

Searching for the perfect Wix template is a simple process, as you can use precise keywords to find templates tailored to your needs, such as “e-commerce site” if you’re looking for an online store template. To create a new Wix site with your chosen template, simply click the “Create New Site” button on the Wix dashboard, browse the available templates, and click “Create Site” when you find the one you like.


Selecting the Right Template for Your Needs

portfolio website on home office setup

Selecting an appropriate Wix template is essential to achieve an appealing and efficient website. To select the best template for your needs, consider the following factors:

  • The purpose of your website, such as e-commerce, portfolio, or blogging
  • Design trends, functionality, and layout
  • Customization options are available to match your specific requirements

Keep in mind that not all elements in a template may be suitable for every purpose, so it’s essential to customize the template to match your specific needs, ensuring all the elements align with your goals.

Wix offers a wide range of templates for various purposes, including Wix sites for:

  • Artists and portfolio sites
  • E-commerce
  • Blogging
  • Small business websites
  • Standalone landing pages
  • Community services

When selecting a template, it’s important to consider the essential elements of your site, such as the header, navigation menu, and any specific features you require.

To ensure a smooth transition in your site’s design, duplicate your current site before switching to a new template on Wix.

E-commerce Templates

For those aiming to establish a proficient online store, selecting a suitable e-commerce template is key. E-commerce templates on Wix typically include features such as product pages, shopping carts, and checkout functionality, making it easy to showcase and sell your products online.

When selecting a Wix e-commerce template, consider features like:

  • Product pages
  • Shopping carts
  • Checkout functionality
  • FAQ
  • Shipping & Returns Policy
  • Best Sellers
  • Home page top banner for advertising coupon codes and/or free shipping

With the right template, you can easily manage these features through Wix’s user-friendly interface, ensuring a seamless shopping experience for your customers.

Portfolio Templates

Portfolio templates are ideal for showcasing your personal style and work, especially for artists and creatives. These templates are designed to emphasize visuals and essential sections, allowing you to highlight your best work and attract potential clients or customers.

When selecting a Wix portfolio template, consider if it includes the necessary components, reflects your artistic style, and allows for individualized customization. Essential sections for a portfolio site include:

  • Work samples
  • Personal style
  • An About Me page
  • A store or merchandise page.

The top-rated Wix portfolio templates offer features such as fully customizable designs, image galleries, creative and modern designs, and templates tailored for specific industries.

Blogging Templates

If you aspire to start a blog, picking an apt blogging template is crucial for a captivating and reader-centric experience. The best blogging templates on Wix will offer good readability, minimalist design, and a layout that matches your blog style.

To choose a blogging template that works well for your content, consider the following factors:

  • Font size and style
  • Line spacing
  • Subheadings and bullet points
  • Readability testing

It’s also important to have a clear landing page that allows visitors to easily browse your content.

By taking these factors into consideration, you can select a Wix blogging template that enhances your readers’ experience and keeps them coming back for more.


Customizing Wix Templates: Elements

Customizing Wix Templates - WIX app, provides cloud based web development service.

After picking your preferred Wix template, it’s time to personalize it by modifying different elements. This includes text and fonts, images and videos, and colors and backgrounds. With Wix’s intuitive drag-and-drop editor, you can easily customize these elements to make your website truly stand out.

Keeping your brand identity at the forefront while personalizing your template is vital to ensure your website accurately mirrors your business values. By making thoughtful choices with your:

  • Text
  • Images
  • Colors
  • Other elements

You can create a cohesive and creative website by focusing on your site’s design, which leaves a lasting impression on your visitors. Additionally, consider incorporating engaging social media posts to enhance user experience.

Text and Fonts

Fonts are instrumental in shaping the overall look and readability of your website. Wix offers a vast library of font types, allowing you to choose the ones that best represent your brand and enhance your content.

To customize the font size and style on your Wix website, simply follow these steps:

  1. Click the text element in the “Editor.”
  2. Select “Edit Text”.
  3. This will enable you to modify the size and style of your text, ensuring it’s not only visually appealing but also easy to read for your visitors.

Images and Videos

Incorporating images and videos into your Wix website can enhance interactivity and engagement for your visitors. Whether you’re showcasing your company’s values, culture, services, or products, using high-quality visuals is crucial for making a strong impression.

When selecting images for your website, ensure they are high-quality, vibrant, and attention-grabbing. Optimal image sizes for Wix websites are 1200 x 630 pixels or larger, with a minimum size of 200 x 200 pixels. PNG is the preferred format for high-quality or transparent background images.

Additionally, it’s important to optimize your images for web use by editing them in a photo editor and exporting them as JPEG files with good quality.

Colors and Backgrounds

The selection of colors and backgrounds for your Wix website significantly influences the aesthetic appeal and consistency of your design. By customizing your site’s background color and overall color scheme, you can ensure your website looks professional and cohesive.

To customize the background color of your Wix website, follow these steps:

  1. Open the left toolbar.
  2. Select the “Design” icon.
  3. Click on the background color option.
  4. Choose from a range of colors to match your desired color scheme.

Additionally, themed elements in Wix can help guarantee a consistent look throughout your website, as they are linked to your site theme and automatically updated when you select a different theme from the Site Design panel.


Designing with Wix Editor

WIX app, provides cloud based web development service.

The Wix Editor simplifies the process of personalizing your website’s layout, navigation, and overall design. This intuitive drag-and-drop editor allows you to easily modify elements, add contact forms, galleries, and maps, and change color schemes, fonts, and backgrounds to create a unique and visually appealing website.

To customize your website’s navigation and menus, simply follow these steps:

  1. Click on the Menu icon in the “Editor”.
  2. Select “Change Style”.
  3. Choose a new style for your navigation and menus, ensuring they are consistent with your site’s design and easy for your visitors to use.

With Wix Editor, you have full control over the look and feel of your website, allowing you to create a truly customized online presence.


Enhancing Your Site with Wix App Market

The Wix App Market provides an extensive assortment of third-party tools and apps that can be incorporated into your Wix website to enhance business operations and user experience. By adding these tools and apps to your site, you can enhance its functionality and offer additional features that your visitors will appreciate.

Some examples of apps available in the Wix App Market include email marketing tools, booking systems, and social media integrations. By integrating these tools into your website, you can not only simplify your business processes but also create a more engaging and interactive experience for your visitors.


Creating a Mobile-Friendly Website

Given the dominance of mobile devices, it’s critical to have a website that presents well and operates smoothly on all devices, including smartphones and tablets. By customizing your Wix website for mobile view, you can ensure a responsive and user-friendly experience across all platforms.

Wix allows you to customize your website for mobile view by:

  • Enabling or disabling mobile-friendly view
  • Optimizing the layout
  • Altering the background
  • Hiding desktop elements
  • Adding mobile-only elements like text, images, buttons, and embeds

By customizing your website for mobile view, you can provide a seamless browsing experience for your visitors, regardless of the device they’re using.


Optimizing Your Wix Site for SEO

seo search engine optimization, business concept. The meeting at the white office table.

Search engine optimization (SEO) is vital for enhancing your website’s visibility and drawing organic traffic. With Wix’s built-in SEO features, you can improve your website’s search engine ranking and ensure it’s easily discoverable by your target audience.

Wix allows you to define meta titles, descriptions, and custom URLs for each page and use keywords for SEO purposes. By optimizing your website’s SEO, you can attract more visitors and ultimately grow your online presence. Additionally, regular updates and engaging content will help keep your website fresh and relevant in the eyes of search engines.


Adding Interactive Features

Integrating interactive features can significantly improve the user experience on your Wix website. By adding elements like parallax scrolling, lightbox pop-ups, and page transition effects, you can create an engaging and visually dynamic website that keeps your visitors interested and coming back for more.

To add interactive features to your Wix website, explore the various options available in the Wix Editor, such as the Interactive Elements category under the Add Elements tab. With a little creativity and customization, you can transform your website into an interactive and engaging digital experience.


Final Thoughts

Customizing Wix templates offers a powerful solution for creating visually appealing and functional websites that cater to various industries and purposes. By selecting the right template, customizing text, fonts, images, videos, colors, and backgrounds, and optimizing your site for SEO, you can build a strong online presence that truly reflects your brand identity.

Whether you’re starting from scratch or looking to enhance an existing site, seek expert advice at Romain Berg. Our expert team specializes in crafting customized digital experiences that captivate your audience and drive results.

We can help you in personalizing your website to match your specific needs and target audience. With the right customization and a touch of creativity, you can create an engaging and effective digital platform that leaves a lasting impression on your visitors. Schedule a free strategy call with us today!

Frequently Asked Questions

Can Wix templates be customized?

Yes, Wix templates can be customized. You can edit elements like fonts, colors, images, and layout, as well as add your own content and media. You can also play with the design, update and remove content, and add apps to transform the template into a site that fits your style and business needs.

How do I create a custom template in Wix?

Create your custom template in Wix by going to Custom Templates, clicking + Create a template, and selecting the site you want to use.

Can I edit my Wix template after publishing?

Yes, you can edit your Wix template after publishing. All you need to do is open the dashboard, click “Manage Site,” and then “Edit Site.” After making any changes, simply publish again to make sure the changes go live. Preview your site before publishing to ensure everything looks correct.

How do I make my Wix website more attractive?

Make your Wix website more attractive by using the psychology of color, creating a visual hierarchy, mirroring, and adding social validation and consistency. Also, use high-quality images, choose a clean and simple design, add interactive elements, use bold typography, and optimize for mobile. Finally, know your site layout, customize your site colors, beautify the page with scrolling effects, upload custom fonts, and add professional photos from Bigstock.

How can I optimize my Wix website for mobile devices?

To optimize your Wix website for mobile devices, enable the mobile-friendly view, optimize the layout, alter the background, hide desktop elements, and add mobile-only elements.

About the Author

Sam Romain

Sam Romain

Digital marketing expert, data interpreter, and adventurous entrepreneur empowering businesses while fearlessly embracing the wild frontiers of fatherhood and community engagement.

Sam Romain

Sam Romain

Digital marketing expert, data interpreter, and adventurous entrepreneur empowering businesses while fearlessly embracing the wild frontiers of fatherhood and community engagement.

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