How Long Should a Blog Post Be?
If you’re creating service or industry SEO content, you may be wondering, “How long should a blog post be?” That’s a perfectly valid question, and…
Squarespace vs. WordPress SEO
Squarespace vs. WordPress SEO is a debate as old as, “The Stones or the Beatles?” or, “Coffee or tea?”. Okay, maybe it’s not quite that…
Weebly SEO Tips for Small Business
How do website builder platforms do their SEO? When it comes to website visibility on Google and other search engines, is it possible to create…
Convert Viewers to Subscribers with Video Content
It’s one thing to have a terrific website and an engaged social media audience to attempt to convert viewers to buyers. Traffic to your website…
What Does the Google BERT Update Mean for my Business Website?
Though Google continually updates its algorithms, the recent Google BERT update is the most significant change in five years for the search engine giant. At…
How to Choose SEO-Boosting Images for Your Blog Posts
As much as keyword use, topic relevance, and readability increase your SEO, your blog post visuals can make or break your posts. Google algorithms are…
Blogging for Dollars: How to Create Effective Business Content That Converts
Hey, you with the online or brick-and-mortar business over there. We congratulate you on leaping (no matter how long ago that was) into entrepreneurship. We…
Digital Marketing and Direct Response: How to Use both for Increased Conversions
In marketing, two standard approaches dominate the industry: direct response marketing and brand marketing. Digital brand marketing is a no-brainer. Any slogan you can think…
5 Reasons You Should Outsource Your Evergreen Business Content
As a business owner, your task list is endless. Hands-on owners often serve alongside their teams in the daily functions of the operation, if at…
How to Discover Your Brand Voice and Use it for Content that Converts
“Brand voice” is a trendy term right now. Your brand voice is a compilation of your company’s vocabulary, style, visuals, and tone across all the…