Convert Viewers to Subscribers with Video Content
It’s one thing to have a terrific website and an engaged social media audience to attempt to convert viewers to buyers. Traffic to your website…
What Does the Google BERT Update Mean for my Business Website?
Though Google continually updates its algorithms, the recent Google BERT update is the most significant change in five years for the search engine giant. At…
How to Choose SEO-Boosting Images for Your Blog Posts
As much as keyword use, topic relevance, and readability increase your SEO, your blog post visuals can make or break your posts. Google algorithms are…
Blogging for Dollars: How to Create Effective Business Content That Converts
Hey, you with the online or brick-and-mortar business over there. We congratulate you on leaping (no matter how long ago that was) into entrepreneurship. We…
Digital Marketing and Direct Response: How to Use both for Increased Conversions
In marketing, two standard approaches dominate the industry: direct response marketing and brand marketing. Digital brand marketing is a no-brainer. Any slogan you can think…
5 Reasons You Should Outsource Your Evergreen Business Content
As a business owner, your task list is endless. Hands-on owners often serve alongside their teams in the daily functions of the operation, if at…
How to Discover Your Brand Voice and Use it for Content that Converts
“Brand voice” is a trendy term right now. Your brand voice is a compilation of your company’s vocabulary, style, visuals, and tone across all the…
Your Business Archetype: What Is It and Why Should You Care?
“A very typical example of a certain person or thing” defines an archetype. Twelve archetypes describe our unique personality signature on everything we do or…
Long-tail Keywords: How You Should Use Them on Your Business Website
If you’re in business, you probably know about the long-tail. But, you might not know what it means and more importantly, what it has to…
Choosing the Right Content for Your Business: Why It Matters For Your Bottom Line
If you’ve looked at any business website, you’ll likely see a blog button on the top menu bar. Perhaps as a business owner, you’ve written…