In the online advertising world, using paid ads remains an invaluable way of driving traffic to your website. Once you design your e-commerce platform, add…
Google Analytics is an indispensable tool in your marketing stack. It is sophisticated enough to provide you with data to help you make sense of…
As an eCommerce site owner, you face several challenges before making a sale. There are various factors you have to worry about. The most fundamental…
In today’s market, it is essential to have a well-defined marketing persona. It serves as the “alter ego” of your business — a virtual customer…
There’s more to Pay Per Click (PPC) than meets the eye. “PPC is one of the trickiest parts of eCommerce for any business owner,” says…
Generating more revenue from your eCommerce store involves different factors. Here, it’s best to get help from an experienced digital marketing agency. If you want…
SEO strategy can fit into two distinct categories: “Before Pandemic” and “After Pandemic.” eCommerce SEO strategy is now more crucial to business success than ever…
E-commerce lingo requires an entirely different set of language skills, it sometimes seems. E-commerce PPC and campaign management are two areas that can significantly grow…
The need to digitize your business is more urgent than ever. A disruptor on a massive scale, the Covid-19 pandemic created a seismic shift that…
Owning a business is hard enough. Your to-do list includes operations, staffing, product development, process implementation, customer service, and compliance, and that list is far…
If you sell products or services, even online, you must develop a detailed customer persona. “But, why?” you may ask. “Our products and services are…
Having choices for your e-commerce platform is a cool luxury online these days. Knowing which platform to select for your online store can be a…
Getting your business organized is no easy feat, and it is essential that you use tools to outsource where possible. Google Cloud Platform (GCP) was…
You’ve worked hard to create a beautiful line of products you want to share with the world. You’ve worked your tail off to perfect your…
At this point, your online business has taken off. Maybe you’re making good progress, and your customers are increasingly interested in what you’re selling. But…
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Romain Berg is a platform-agnostic, data-driven, digital-first marketing agency that is redefining what digital optimization means.
