Numbers don’t lie. According to the Society of Permanent Cosmetic Professionals (SPCP), the number of trained permanent makeup technicians has skyrocketed tenfold over the last…
Backlinks continue to be Google’s most powerful ranking signal. If you are interested in growing your brand, you know that backlinks still matter in 2022….
The “EAT” acronym stands for Expertise, Authority, and Trust. This acronym first appeared in the 2015 iteration of the Google Search Quality Raters Guidelines, which…
Last year, 90% of online searchers used the internet to find a local business. Did they find yours? If you’ve invested in search engine optimization (SEO) and…
While digital marketing’s effectiveness is becoming more and more apparent, those that specialize in it are growing more diverse. As a result, there are now…
Targeting keywords with high search volume and very little competition is the bedrock of every successful SEO strategy. However, this is easier said than…
There’s a case to be made for and against old blog posts. On the one hand, you can simply update your posts to keep…
In this post, we’ll talk about everything related to SEO audit and why it’s beneficial to conduct one for your online business. From here, we’ll…
You may recognize keywords, SERPs (Search Engine Results Pages) headings, white-hat, and black-hat as part of SEO jargon. You should place image SEO squarely in…
SEO strategy can fit into two distinct categories: “Before Pandemic” and “After Pandemic.” eCommerce SEO strategy is now more crucial to business success than ever…
Winning at SEO (Search Engine Optimization) means landing at the top of the SERP (Search Engine Results Page) consistently and reliably. Attending to your social…
As a business leader or owner, you know digital marketing must get a significant portion of your marketing dollars and person-hours. Enter Google Digital Garage….
TF*IDF is an algorithm that’s essential to high-quality content creation. This acronym for Term Frequency (TF) and Inverse Document Frequency (IDF) is crucial to how…
One thing about business is that it’s always changing. E-Commerce and SEO practices are not exempt from changing either. To be successful, you have to…
Construction marketing is sometimes overlooked when it comes to digital marketing. Many traditional marketing professionals may feel out of their depth regarding the demand for…
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