What Exactly Is PPC Advertising?

Pay-Per-Click advertising reveals your business to a target market of new and potential customers. Its impact on your business is noticeable – either profitably or wastefully.

You pay for targeted keywords related to your business so that your advertisement is seen by people with expressed interested in what your product or service is.

PPC makes it easier to market your business and, more importantly, market it to the right customer. Regardless of your budget, Romain Berg can customize a PPC campaign that fits your needs and helps you achieve your goals.

Types of Pay-Per-Click Advertising Offered By Romain Berg

There are many types of Pay-Per-Click (PPC) advertising, and they all work differently. This means determining which one is most effective for your business is crucial. We offer several types of effective PPC campaigns tailored to meet your needs.

At Romain Berg, we know that a high ROI from your marketing dollars is paramount to your growth and success. That’s why we sit down with you to learn your business goals, needs, and target market as well as discuss the pros and cons of each type of PPC campaign. Then we help you determine which one is right for you.

Afterward, we monitor your campaign(s) weekly, frequently testing to see what’s working best and tweaking as necessary.

Paid Search Marketing

A vital part of your PPC campaign strategy, it includes such services as Google AdWords or Bing advertisements. It allows you to specifically market your business to someone who has already shown that they want what you’re selling and is ready to buy.

When constructed expertly and optimized regularly, a paid search campaign is highly profitable. When set up incorrectly or neglected, however, it’s a waste of your money.

A successful paid search campaign takes time and nurturing – and it’s often very challenging.

Your team at Romain Berg continually monitors and optimizes your campaign(s) so that you’re getting the best, more profitable results possible. It can transform your business.

One crucial aspect of a profitable paid search marketing campaign is strategy. With your help, we develop one that identifies the needs of your target market and how your product or service meets their needs with a persuasive, consistent message.

Another crucial aspect is follow-up. Once your campaigns are set up and achieving results, your team at Romain Berg conducts weekly tests and analyses to ensure optimal, profitable performance.

Retargeting

According to Business Insider, it takes an average of 7 contacts to persuade a prospect to buy.

In a nutshell, this is remarketing – zeroing in on customers again and again who’ve been to your site or made it to the Checkout page without having finished the payment.

Fewer than 5 out of every 100 prospects who make it to a website take the desired action that the business wants – spending money. For all the effort taken to get them on the site, they go elsewhere.

Often, they do so because they get distracted, are curious not serious, or want to see what the competition is offering.

The bottom line is this – they leave and don’t usually come back.

This is where retargeting (or remarketing) comes into play. It’s a constant reminder to the target that they were interested in your product or service.

Retargeting is useful for any business. If you’re a B2B company, it’s particularly so because typically your prospect has a longer sell cycle.

Like a PPC campaign, a retargeting campaign can be optimized specifically for your business. In many cases, it’s a very affordable type of PPC marketing.

Facebook Advertising

Despite its reputation in some circles, Facebook sees well over one billion active users every month.

By ignoring it, you’re missing out on a golden opportunity to target customers who need your product or service. And you can laser target your audience by:

  • Age
  • Gender
  • Income
  • Location
  • Likes/interests

You can target and build a customized audience that’s very responsive to what you have to offer. And it’s an excellent way to implement the remarketing concept we discussed above.

However, it’s a challenge for most people to do correctly and efficiently. You must drive user engagement and use audience targeting to get a good ROI.

When set up right by a team that knows what it’s doing, Facebook ads are more effective than other types of marketing funnels.

That’s why you should contact Romain Berg today for the best possible Facebook marketing campaign.

Twitter Advertising

Every day, according to Twitter itself, more than hundreds of millions of Tweets are sent. In other words, countless opportunities to increase brand awareness about your business and its services or products.

Twitter is a chance to hone your voice by engaging your audience directly with the right targeting and short-form copy to quickly build a following that’s active and loyal.

The following are the main types of Twitter marketing ads that can help ramp up business:

  • Promoted tweets – paid-for tweets that target people interested in what you have to offer but aren’t following you. They are liked and retweeted like normal tweets, just with a label display that they are “Promoted.”
  • Promoted accounts – these are campaigns that promote your Twitter account to people who don’t follow you, yet have shown that they’re interested in products or services like yours. Another reason that creating engaging content is so relevant.
  • Promoted trends – take advantage of trends related to your business, products, or services by promoting a specific #hashtag. By clicking on your promoted trend, a user sees your business first at the top of organic search results.

Which type of Twitter ad is best for you? Contact your Romain Berg today to find out.

YouTube Advertising

A growing number of your prospects, particularly under the age of 35, prefer marketing video to other forms of advertising.

And if you’re not creating SEO-optimized videos or VSLs (video sales letters) that are engaging and thoughtful, you’re missing out on an easy chance to show up and rank on Google.

There’s more to YouTube marketing than merely writing the script, storyboarding it, shooting it, and editing it before merely uploading it. You’ll want to decide which type of ad you want.

Your expert team at Romain Berg can help with the following main types of YouTube marketing ads:

  • True view ads – the standard video ad you pay for only when a viewer watches or engages your ad, such as clicking on a call-to-action button. Choose between skippable ads up to 12 minutes long or non-skippable that are 15-20 seconds long.
  • Pre-roll ads – a non-skippable ad that comes before, during, or after your main video and is typically 15-20 seconds long.
  • Bumper ads – the shortest type of YouTube ad, it’s often a complement to a large video campaign, such as product launch, that’s concise, memorable, and enticing.

Each type of YouTube ad has its purpose and place, so contact Romain Berg to find out which is best for your business.

Get More from Your PPC Campaigns with Romain Berg

A PPC ad campaign will not just organically skyrocket your business. Each type needs to nurtured and regularly optimized to take advantage of ever-evolving trends, analytics, and algorithms.

Sometimes, integrating several different platforms is the best way to ramp up business, while at other times, it’s best to focus on a specific campaign.

The best way to know this is to work with Romain Berg. Contact us today to find out how to leverage one or more of these powerful PPC campaigns to your profitable benefit.

You can also call us at (612) 371-2030.

 

Let’s develop a killer, engaging, irresistible campaign with your brand’s voice and message and distinguish yourself as an industry leader.