Radio Advertising: An Essential Complement to Digital Marketing
Although Romain Berg focuses on the digital side of marketing, we can’t deny that offline marketing media forms are vital to creating an Omnichannel presence for your business.
Using our digital expertise, we can accurately track your offline advertisements’ effectiveness. We will see how your ads correlate to increased calls, website traffic, and sales generated.
Radio advertising combines your digital marketing strategy to share your brand story with an expanded audience.
It’s no secret that we remember what we hear when it resonates with our values and fills a need. We’re confident you can recall a time when you needed a specific service, and a familiar radio ad came to mind as you searched for providers.
The Power of Your Brand Story
Radio advertising offers local businesses the opportunity to tell their stories, providing validation and trust over the airwaves.
Your radio ad strategy should optimize your brand story and use specific vocabulary that aligns with your brand archetype.
You’ll be reaching out specifically to listeners who resonate with your brand personality and inviting them into your customer base with this powerful medium.
Furthermore, you’ll need to discern the essential elements of your story and drill them home in your ad script to fit the short commercial length. Most commonly, you’ll get 15 seconds or 30 seconds to captivate your ideal customers.
We are experts in ad copy efficiency and effectiveness at Romain Berg.
Insert Your Company Directly Into the Lives of Your Customers
When you launch a radio ad, you’re inserting yourself directly into your customers’ lives as they drive, think, and feel behind the wheel. It’s an opportunity to connect with your audience in a way that no other medium provides.
Radio ads can create a right-now solution for a real-world problem your customer thinks about while heading to work, picking up the kids, or taking the dog to the vet.
When you articulate those problems and solve them in a radio ad, you establish a relationship with your customer base. Relationships breed sales.
At Romain Berg, we get to know your company and your sales objectives down to the smallest detail. Before we market your company to the masses, we seek to understand you and your brand values so we can speak in your unique voice with each ad we create.
To accomplish this, we don’t just get to know you. We commit to knowing and understanding your customers. Then, we put web analytical data to work to determine the best station to air your brand content for optimal matching with listeners.
Additionally, our proprietary Business Personality Analysis software helps us discover and articulate your unique style and brand position as we create your new ad copy.
Romain Berg: Your Partner in Radio Advertising
At Romain Berg, our comprehensive marketing approach combines demonstrated excellence in all things digital with winning radio ads. We back up our services with conversion data you can trust.
We’ll be able to link your website traffic with your radio ad run and will continually optimize our approach for the following:
- Ad length (Targeted 60, 30, 15, and 10-second spots, as well as 5-second impact spots running throughout the day)
- Keyword content
- Tone and story
- Psychographic profile
- Archetype vocabulary for audience resonance
- Time of day
Our digital consultants develop a psychographic profile for your company, detailing what they value and desire. We come to a holistic understanding of your customers and appreciate various essential aspects of their lifestyle and interests.
Accordingly, when we regularly report your traffic data, you don’t just see what’s working. You can also take a productive, informed look at where and how your strategy may need to shift. If we’re not increasing your traffic and sales, we’re not doing our job.
Put our advertising expertise to work for your bottom line. Radio ads are an essential part of building local audiences in brick-and-mortar and online businesses.
Romain Berg has you covered in every marketing arena. Please fill out our contact form today, and let’s get you heard and paid with radio advertising.