Fast Eats Slow: The Importance of Agility in Business


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Flexibility showcases the importance of agility in business.

Life in the business world does not stand still for long.  The importance of agility in business focuses on keeping pace with changes in technology and the economy.

Agility is perhaps best defined as the ability to think, understand, and move quickly. Businesses with the capability to implement this skill set within their culture are more likely to succeed and perform well. Even companies that have decades of top-performing numbers need to practice agility to maintain their position.

Businesses must have the dexterity to move quickly and meet the needs of their client base. Knowing how to implement these skills can seem overwhelming, but you don’t have to do it alone.

We created Romain Berg to support entrepreneurs in every aspect of their business. We offer education, support, and connection for the like-minded. Join us today to gain a network of people who care and want you to succeed.

Customer service highlights the importance of agility in business.

Changing the Game

Technology is embedded in everything we do. Whether it’s banking, grocery shopping, or scheduling vacations, the internet is there to facilitate. The daily practice of using innovative technology for all our consumer needs is here to stay.

Having the internet readily available puts customers in charge of their experience. They can compare products, prices, and reviews at the swipe of a finger. Customers want an experience they can manage on their own.

They are also expecting the technology used will be up to date, user-friendly, and clean. Not recognizing the importance of technology or the customer’s experience can be detrimental.

Equally detrimental can be having technology that is not user-friendly.  Nothing will hamper the customer experience more than outdated, slow-moving sites or carts that don’t work correctly. Customers want businesses to accommodate them and make shopping easy and enjoyable.

Business success is no longer measured only by cash flow or legacies. Instead, responsiveness to customers and how they honor the customer experience is a key measurement.

In the wake of Covid-19, consumers have been forced to source goods and services on their own even more.

Consumers are wooed by companies that put customer experience first and will take action quickly. Regardless of the legacy of the business, making your customer a priority is most important.

Agility in Business

Changing the primary focus from image and protocol to one more customer-based requires agility. Here are 3 tips:

Know your Business Landscape

Taking advantage of the technological trend requires businesses to do research.

  • Who are your competitors, and what are their strengths and weaknesses?
  • What strengths and witnesses does your company have?
  • What is your reputation online in regards to customers and their experience?

This may seem a bit overwhelming, but knowing all of this will help you know where to begin. Having this knowledge will help see your strengths and successes.

It can also shed light on where to improve or eliminate.

Your team knows the importance of business agility.

Empower your people

Assembling a diverse team that sees customer relationships as a priority is vital. Empowering them to make decisions quickly for customers will be your next step.

If policies or red tape hold back customer care teams, the customer will go elsewhere. Setting up your team for success is setting yourself up for success.

This team very well may prove themselves to be indispensable. They are the face of your company to customers and can set your reputation with them for the years to come. They are your soldiers in the field.

The more empowered and passionate they are about customer experience, the better. If that team is successful, it can keep your brand relevant and successful.

Roll with the punches

As we have discussed, technology has been a substantial equalizing force in the business world.

During the Covid-19 Pandemic, customers transitioned to using websites and apps when buying. They expect that companies adapt to this trend and follow suit. The companies that don’t run a high risk of being left behind.

With the swipe of a finger, customers are now able to:

  • Compare prices
  • Read reviews
  • Leave reviews
  • Demand rush delivery or pick up
  • Schedule services

The expectations are that companies (no matter their status) keep up with technology. That business can deliver on service and handle issues promptly. And to not only provide service quickly but with the customer experience in mind.

Modern consumers are hungry to know where their products are from and who made them. There is a need to create a connection and have a genuine experience with people who buy their goods.

Customer service showcases the importance of business agility.

Bend and Not Break

The definition of agility that we embrace is the ability to think and understand quickly.

If a business is not afraid to let go of leaning on a legacy or overlooking their customer engagement, they will succeed. The agility to make the change to a business that values this need is a successful trait.

We understand that business doesn’t take place in a vacuum. It’s messy, exciting, and if you have the right community, it can be exhilarating.

We created Romain Berg to support entrepreneurs. It is our passion to see entrepreneurs succeed while uplifting one another.

To help our fellow merchants and service providers succeed, we’ve provided them with

  • Videos to educate and uplift
  • Podcasts
  • Courses
  • Livestreams (Who doesn’t love a Livestream?)

Our community is just as important to us as education and inspiration.

Join us today to experience the support, education, and insight that Romain Berg has for you. And when you’re ready to learn more about business success, check out our blog on “Why So Many Businesses Fail”.

About the Author

Sam Romain

Sam Romain

Digital marketing expert, data interpreter, and adventurous entrepreneur empowering businesses while fearlessly embracing the wild frontiers of fatherhood and community engagement.

Sam Romain

Sam Romain

Digital marketing expert, data interpreter, and adventurous entrepreneur empowering businesses while fearlessly embracing the wild frontiers of fatherhood and community engagement.

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