Wow. We heard that sigh clear across the country, friendo.
Tired of trying to figure out how to check how your backlinks are adding up? Ooooor maybe you didn’t even know that you could do such a thing. Oops. Well, regardless, you can and you should. There’s no easy-peasy way to do that manually, though. Applications and programs can help. A lot.
As usual, the internet has you covered.
There are programs on the web that allow you to check out the backlink action that your competitors include in their content (as well as how your backlinks are holding up). Utilizing this opportunity to keep up and get ahead of the competition can *drumroll* raise your rank and improve your visibility on SERPs (search engine results page).
Backlink Checker: Probably the Best List Ever
You can find numerous programs on the market to peep your backlinks or that of your competitors. Both free and paid options exist, and because we’re the best, we’ve included some of the best. Keep reading and try one (or two, or three) of these irreplaceable backlink tools. These beastly programs can help ensure your backlinks are coming from some killer and reliable resources and give you insight on how your competitor is stacking up.
1. Majestic SEO
Majestic SEO offers numerous tools to assist web users. You also get more than just their backlink checker, but the backlink checker is astounding in that it crawls the web itself directly instead of using data from a third-party. This sweet web sweep gives you valuable backlink insight in all directions and you can find out more on backlinks to your site or your competitors’. This even includes the amount of referring domains and IP addresses.
The tool also allows you to view anchor text, the number of links that are set to follow, and so much more.
Ready for the best part? Backlink checking is a free option. However, if you pay for a subscription, you can receive loads of additional information.
This free marketing tool offers a full analysis of the backlinks you’re using. Ahrefs includes a count of how many backlinks you have, where they originated from, anchor text, and more.
The paid account provides a more profound analysis that tracks your progress over a given time period. You’ll still get all the same data from your competitors, and you can view your progress to look for areas you can improve.
3. Open Site Explorer
Open Site Explorer is one of the best tools on the market for backlink analysis. This badass program not only provides you with the number of backlinks on your website, but also info about the latest links, spam score, and domain and page authority. Yeah, it’s dope.
The free version caps how much information you can receive, but a paid account allows you to track links over time, run unlimited reports, and more.
Either way is pretty much a win-win.
4. Google Search Console
As a part of Webmaster Tools, Google Search Console allows you to look at links to your site. You can find this by visiting the “Search Traffic” section where you can view all the links to your site, your most linked content, anchor text, and websites that connect to you the most.
This tool is only usable to keep up with links on your site, so sadly, no peeking at your competition. Womp womp. We know, we know. “Spying” is fun. However,Google Search Console is still a resource that’s crucial to your blog and website’s development. Using GSC, you can get your data straight from the source.
Hello again, Google. It’s been a while. And by a while, we mean probably about 33 seconds.
If you’re looking for a marketing tool that provides a vast pool of info about any URL, SEMrush is probably your jam. It also shows any backlinks that point to whatever site you’re looking at, whether yours or a competitor. You can track several competitor sites at once and obtain complete info about the links you find.
SEMrush, unfortunately, doesn’t offer much for a free account, so you have to pay. We promise though; it’s one of the best if you can afford it.
If you can’t afford it, don’t beat yourself up. While the program is next level, the price tag can be a hindrance. Keep reading, there are plenty more options!
6. Rank Signals
This backlink checker is free as well and provides tons of information that you’ll find useful. Rank Signals also lists the number of external links and the number of followers the website has on social media platforms such as Facebook and Twitter, in addition to both the page and Alexa traffic rank. While it is a free resource, you do have to create an account to get a full report.
We know, we know. One more password. Worth it, though.
7. Open Link Profiler
While this program operates like the other tools you use to check backlinks, the information it gathers is far more extensive. Open Link Profiler includes a breakdown of how old the links are, context, industries, countries, and more. You can also use the tool to get an analysis of which links you should remove to improve the rankings of your page. Numerous filters can help you sort the information in a way that best fits your needs.
Filters? Yes. Big yes. So long, unneeded information! We never cared about you, anyway!
Another tool that requires payment, BuzzSumo delivers a complete return of info regarding who links to your competitors. It also gives you a report of how their content is performing as a result of these links and which pages readers are sharing most often. BuzzSumo is superior at spotting opportunities for links and the content attracting the most links.
Kerboo allows you track changes made to a link profile. You can learn about how the ranking of a site changes with additional quality links or by removing poor quality links. Kerboo checks the profile daily and sends you an email that tells you of any changes it’s come across. Obviously, this saves you time and facilitates a steadier link monitoring process.
Hopefully you’re aware that monitoring links both on your website and your competitor’s site are vital to improving your page’s rank. These tools provide both free and paid options to valuable resources and remove the pain from a necessary but otherwise involved process.
Hey, Backlink This
If you were unaware (we’re not sure how you would be at this point, but just in case), we (Romain Berg) actually enjoy delivering marketing strategies and tools to you that can improve how you make money with your online presence. You’re working hard and we’re working hard, so let’s make this a joint venture. We can be your backlink checker. It’s a no-brainer.
If you want to see your page ranking higher on search results pages, partner with us. We’ll work with you to achieve the success you want for your company.