Are you a skilled makeup artist who offers microblading services? If so, you’re not alone. With more and more people interested in this popular beauty treatment, it’s never been better to start offering microblading services.
However, if you’re not careful, you could easily make common mistakes that will hurt your business instead of helping it grow. To get the help that you need, there is Romain Berg, whom you can rely on for powerful tips. It is a digital marketing agency specializing in helping businesses grow their online presence.
We specialize in developing and executing thoughtfully crafted social media campaigns, website design, content creation, and search engine optimization that will get your microblading services the attention they deserve.
So today, we provide you with tips on 22 things you should refrain from doing or saying when marketing your microblading services. By avoiding these missteps, you’ll be on the road to success in no time!
1. Don’t claim to be an expert if you’re still learning
When you’re first starting, being honest about your skill level is essential. There’s nothing wrong with being a beginner! However, you should never claim to be an expert if you’re still learning the ropes.
Not only is this dishonest, but it can also backfire on you if customers are unhappy with your work. It’s always better to be upfront about your experience level and tell customers you’re still learning. This way, they can decide if they’re comfortable working with you.
2. Don’t promise unrealistic results – be honest with your clients about what microblading can achieve
Microblading can do many things, but it’s not a miracle worker. Don’t promise your clients that you can completely transform their appearance if they’re unhappy with their appearance. Instead, be honest about what microblading can and cannot do. This way, your clients will know what to expect exactly from your services.
3. Don’t use before-and-after photos that are not your work
When sharing before-and-after pictures of your work, ensure they are yours. It’s easy to find images online, but using someone else’s photos is misleading and dishonest. Not to mention, it can also get you into some legal trouble. So when you’re sharing before-and-after images, ensure they are of your work.
4. Don’t post pictures of your work without consent
If you share pictures of your clients’ results, always get their permission first. Posting pictures of someone without their consent violates their privacy, and it can make them feel uncomfortable. So before you post any images, make sure you have your client’s permission.
5. Don’t use low-quality photos
When sharing photos of your work, make sure they are high-quality. Low-quality images can make your work look bad, turning potential clients away. So when sharing photos, make sure they are clear and well-lit.
6. Don’t use filters
Using filters on your photos is a big no-no. Filters can change how your work looks and mislead potential clients about what they can expect from your services. So instead of using filters, focus on taking high-quality photos that accurately represent your work.
7. Don’t post photos of your work without a watermark
If you’re going to share pictures of your work online, make sure you watermark them. This will help prevent others from stealing your work and passing it off as their own. It’s also an excellent way to promote your business and get your name out there.
8. Don’t share photos of healed results without disclosing the healing process
If you’re going to share photos of healed results, make sure to disclose the healing process. Healed results can take weeks or even months to achieve, so it’s essential, to be honest about this with potential clients. This way, they can decide if they’re willing to wait for the results.
9. Don’t post photos of your work without a disclaimer
When you’re sharing photos of your work, always include a disclaimer. This will help to protect you from any legal issues that may arise. The disclaimer should state that the results are not guaranteed and that each client’s experience is unique.
10. Don’t use offensive, unprofessional, or misleading language or images in your marketing materials
When you’re marketing your microblading services, make sure to use respectful and sensitive content. Avoid using offensive or insensitive language that could alienate potential clients. Instead, focus on using language that is welcoming and inclusive.
11. Don’t spam potential clients with emails or messages
When marketing your microblading services, avoid spamming potential clients with too many emails or messages. This can be off-putting, and it can make you seem unprofessional. Instead, focus on sending a few well-crafted, relevant, and helpful messages.
12. Don’t use hard-sell techniques
When you’re marketing your microblading services, avoid using hard-sell techniques. This includes things like pressure selling, high-pressure tactics, and scare tactics. These techniques will only turn potential clients away. Instead, focus on building relationships and providing helpful and relevant information.
13. Don’t criticize other microblading artists or services
Make sure to avoid criticizing other artists or services. This will only make you look bad, alienating potential clients. Instead, focus on promoting your work and highlighting what makes your services unique. There are also severe legal risks associated with this type of conduct.
14. Don’t overprice your services
When you’re setting your prices, make sure to avoid overpricing. This will only turn potential clients away and price you out of the market. Instead, focus on establishing a fair price that reflects your work’s value and experience level.
15. Don’t underprice your services
While you don’t want to overprice your services, you also want to avoid underpricing them. This will make it challenging to cover your costs and make a profit. It also devalues the industry as a whole. This will be especially noticeable if artists in your local market do this.
16. Don’t offer discounts or promotions without justification
Though it is very tempting when you need to fill your appointment book, only offer discounts or promotions if you have a good reason to do so. You might take a few family and friend clients for deep discounts or even free to build your portfolio when you are getting started. After that, research your competition and price yourself accordingly.
17. Don’t use buzzwords and jargon that clients won’t understand
Avoid using jargon and buzzwords like ________, ________, or _________. These are examples of words and phrases common among permanent makeup practitioners, but they don’t mean much to our clients who aren’t makeup artists.
18. Don’t rush through the treatment process
When performing the microblading treatment, take your time and do it right. Remember that you are applying permanent changes to someone’s face. Rushing through the process will only lead to subpar results. This will reflect poorly on your business, damaging your reputation. Worst of all, your client will get very upset.
19. Don’t forget the importance of customer service
Ensure excellent customer service before, during, and after the microblading treatment. This includes punctuality and professionalism and following up with clients after their appointment. Remember that your goal is to build relationships with your clients and provide them with an experience that they will remember positively.
20. Don’t ignore client feedback or criticism
Once you’ve completed the treatment, make sure to follow up with your client. This is an excellent opportunity to get feedback and ensure they are happy with the results. If they’re not, don’t ignore their criticism. First, consider if you can make things better for them. After that, use it as an opportunity to improve your services.
21. Don’t stop marketing your services because you’ve landed a few clients
Remember that your goal is to build a sustainable business. This means constantly looking for new ways to market your services and attract new clients. The best way to do this is to build relationships and provide value. If you can do that, you’ll be successful.
22. Don’t ignore potential clients because you’re too busy or don’t have time for them
When you’re busy with other clients, ignoring potential clients that contact you can be tempting. However, this needs to be corrected. These are the people that could be giving you business in the future. Instead, make sure to follow up with them and try to accommodate their schedule.
Find Support For Your Microblading Services
So there you have it! These are 22 things that you should avoid doing or saying when marketing your microblading services. Focus on providing excellent service and building relationships with your clients, and you’ll be successful.
Leveraging these Marketing tips will help you gain more customers and leads for your Microblading Services and give you the upper hand against competitors.
By partnering with Romain Berg for our digital marketing services, you’ll receive specialized support to establish your microblading services and the aforementioned promotional tips. With us, creating an SEO-friendly website and joining Google’s local pack are just two of the many strategies we offer; in addition to emailing campaigns and leveraging social media platforms – all these measures will ensure that you become the leading microblading company in your area.
Unlock your business’s potential by creating an alluring website. If this sounds intimidating, take a breath; Romain Berg is here to help through SEO optimization, paid ad management, and web design and development services. Use these tools to elevate your business today!
Do you have any other tips to share? Leave a comment below!