The Importance of On-Page SEO: Is Your Business Website Doing its Job


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Businessman on blurred background holding and touching a website page sketch to conceptualize on-page seo

When it comes to promoting your business, there is one area that is essential to ensure long-term success: SEO. Without proper SEO, it makes no difference how great your website is, how cool your social media, or how flattering your photographs. 

Bottom line: if your customers can’t find it, you may as well flush all that hard-earned cash you spent on a fancy website down the drain.

Business owners usually have to-do lists a mile long, and SEO is easily outsource-able. We recommend our friends at Romain Berg, who deliver comprehensive SEO and digital marketing based on results, not hype. 

Contact them today and start your on-page SEO on the right foot

What is SEO?

SEO Search Engine Optimization Marketing Ranking Traffic Website Internet Business Technology Concept.SEO stands for Search Engine Optimization, and is the method used to ensure that your business website ranks highly on search engines – namely, Google. The goal is to increase not only the quantity of traffic directed to your site but also the quality. 

Numbers are not the be-all and end-all of traffic and conversion. Instead, the priority is to attract customers who are already interested in your product or service. Achieving this takes care of half the battle of sales.

On-page SEO

On-page SEO is an essential aspect of marketing your business. The focus here is optimizing the internal elements of the pages of your site, to ensure that they are search engine friendly. 

This fact means that search engines can quickly determine whether your content is relevant to customers by making the most of keywords. Potential clients enter a set of keywords into Google. You want your site to be one of the first things to catch their eye. 

Human beings have super short attention spans. If your content isn’t one of the first listings, 99% of customers will never see it.

Why do I need on-page SEO?

Young caucasian man in suit and white shirt with a question.Basic SEO is essential; it drives large numbers of visitors to your site and helps improve the traffic. 

The goal is then to make sure that your website attracts customers who are already searching for your product. This means you won’t need to spend valuable resources converting them. 

By targeting your marketing, you target your leads; far less effort, for much better results!

How to do it

Getting to grips with SEO doesn’t have to be scary or overwhelming. With a few simple tweaks your website will have you rising through the rankings in no time. Here are our top tips to enhance your on-page SEO, and enjoy a boost to your business.

Know your keywords

Modern Workplace with Laptop showing Landing Page with Keywords Research Concept. Toned Image with Selective Focus. 3d Rendering.Keywords are the secret to SEO. Adding the right phrases in the right place can make a massive difference to your results. You need to make sure that your content is targeted to your intended audience, and that your chosen keywords are scattered throughout the piece. 

It is a good idea to make a list of the keywords and keyword phrases that will be relevant and create a separate web page for each. Trying to cram too many keywords into a single page could be counterproductive, so give your site the space it needs for success.

For optimum results, make sure your keywords are located in the best position; headers, URLs, and page titles are all brilliant for boosting your ranking.

Create your content

Top-quality content is an essential element of good SEO, and this is your chance to appeal to your preferred customer base. You must ensure that your articles and content are authoritative; your visitors need to see you as the ultimate insight into your chosen product. 

The trick is to help them believe that you have the answer to their issues. This kind of expertise makes other sites far more likely to link to your site. Your content needs to be interesting, engaging, and unique, giving your audience a good reason to stick around. 

You should also consider your article length. As a minimum, you should have about 800 words, but on average, a word count of around 1000-2000 words will rank best.

Fix those links

close up of a broken chain and a paper clip on white backgroundIt is crucial that you make sure any links within your website are working correctly, and that all navigation menus are up and running. Make sure you include plenty of links to your own site for maximum impact, and that these are all functioning correctly.

This step includes checking both internal and external links; a faulty or broken site is frustrating for visitors and will harm your ranking. It is also essential to make the most of your links; use keywords or other useful information, and make the most of each and every word.

Alt tags are your friends

Taking care of text is important, but to really boost your site, you need to make sure that your non-text aspects are also optimized for searchability. Alt tags or alt text are an important factor here. 

These are tags attached to any images you use on your page and comprise of short descriptions of the picture – e.g., woman brushing her teeth. 

Any web crawlers on a search engine will use the alt tags to identify the image. So, make sure that your text here is also fully optimized, with a keyword included where possible. Your file names should also be descriptive, and again, use a keyword where you can.

The magic of meta

Writing note showing Tell Me About Yourself. Business photo showcasing Talk about your demonstratingal qualities and skills Keyboard key Intention to create computer message pressing keypad ideaAs well as the main body of your content, you also need to take care of the details. A meta title and meta description are the elements that will show up in a Google search. A meta tag is the text of the link and the ‘blurb-like’ description, which is shown just below. 

Make sure the keyword is in here – this tells the search engine how the page should be classified, and where it should go in the rankings. This is a crucial step to complete. Nailing your meta tags can shoot you to the top of page one in no time!

Boost your business

Getting the on-page SEO right can totally transform your business and requires minimal effort on your part. Marketing your site doesn’t require a huge budget or tons of technical skills – the right word in the right place can make all the difference. 

Why not take advantage of the array of tools at your disposal and make sure that your expensive site is earning its money? 

For complete DFY (Done For You) on-page SEO, contact our friends at Romain Berg. As a full-service digital marketing agency, their team will create and implement an on-page SEO strategy for your website that converts. Contact them today to boost your search rank, get seen, and ultimately, get paid.



About the Author

Sam Romain

Sam Romain

Digital marketing expert, data interpreter, and adventurous entrepreneur empowering businesses while fearlessly embracing the wild frontiers of fatherhood and community engagement.

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