The Best Ways to Use Media For Cannabis Marketing


"*" indicates required fields

Got Questions?

This field is for validation purposes and should be left unchanged.

The Best Ways to Use Media For Cannabis Marketing

Cannabis Marketing

If you’re looking to spread the word about your cannabis business, you’ll want to use the internet to do it. The internet is full of resources to help spread the word about your cannabis brand. Here are some of those resources:

Owned media

Owned media includes company websites, social media, blogs and newsletters. Owned media can be very reliable for cannabis companies because they are completely under their control. They determine their message, design aesthetic, and intellectual property. It is essential to have a strong foundation with owned media. Paid media is not without risks, so it is important to use it wisely. Listed below are the best ways to use owned media for cannabis marketing.

The first method of cannabis marketing involves leveraging the power of social media. Many people have already become curious about cannabis and are actively searching for more information about CBD. One of the most effective ways to reach these people is to post educational content on Facebook. Facebook users engage differently than those on Instagram. By leveraging influencers, cannabis brands can gain exposure without facing any legal hassles. In addition, using social media for cannabis marketing can be extremely beneficial.

Advertising through owned media has a number of advantages over other forms of media. It enables cannabis advertisers to target audiences by location and demographic. Additionally, it is safer than third-party cookies, allowing cannabis advertisers to target their ads to existing customers. They can even target existing customers, such as those who have purchased dispensary items. They can also target potential customers on apps and CTV. In addition, cannabis advertisers can get relevant information about their existing customers by building an audience through owned media.

Owned media can be difficult for cannabis businesses, but with a strategic approach, cannabis companies can gain traction. Publish informative and educational content on social media. Then, develop a plan to leverage this media to boost their organic growth. Ultimately, this strategy will lead to positive results. But cannabis brands should be mindful of the restrictions imposed by these platforms. It is crucial to avoid the temptation to post advertisements that directly target cannabis users, and instead focus on creating an environment where they can interact with their customers.

Owned media is an excellent option for cannabis marketing, but cannabis brands should be cautious when utilizing it. Unlike other industries, cannabis is heavily regulated, and social media platforms have their own set of rules. Dispensaries must make sure that they follow these guidelines to avoid being banned from a platform. But despite these restrictions, cannabis brands can still take advantage of the benefits of social media, as long as they have the right strategy. Among these is educating your target audience and building rapport.

Earned media

As with any form of advertising, earned media has its pros and cons. Depending on the brand’s goals and target audience, different media may prove more beneficial than others. For example, public relations can build brand awareness and credibility, but the business must be patient. Earned media offers third-party verification, which can enhance credibility and brand trust. Earned media can also help cannabis brands with reputation-building. Because earned media doesn’t involve restricted keywords, it lets businesses convey a more authentic message.

While some paid media formats are out of bounds for cannabis brands, others have proven to be valuable. With more Americans turning to the internet to make purchases, earned media can be a valuable avenue for cannabis brands. Because there are few regulations in this area, savvy brands are taking advantage of the opportunity to strengthen their digital presence and build brand awareness. And since earned media is not industry-specific, most brands are able to target the same small subset of journalists who cover cannabis.

The new regulations make it harder for cannabis brands to reach audiences. In most states, cannabis is still illegal, so brands cannot advertise on major social networks or on television. But that’s not to say that brands can’t try. Native advertising and strategic partnerships can help target potential cannabis consumers. There are several ways to work around the restrictions and still be effective. The key is to remain creative while working within the framework. You need to be bold and try new things to reach your target audience.

While social media platforms like Facebook and Twitter can provide an avenue for cannabis companies to gain publicity, they shouldn’t be used exclusively for advertising purposes. Rather, use it to build authority in the cannabis community and ensure your brand’s value. Earned media is a powerful tool when used appropriately. The social media platforms have very strict rules and regulations regarding the promotion of cannabis. Using social media platforms effectively can be the key to achieving your goals.

Paid media

In a highly competitive industry, the use of paid media for cannabis marketing is critical for success. But strict government regulations can be a hindrance to the successful use of such ads. Marijuana businesses need to know their options and avoid blacklisting with the help of Mary Jane Marketer. Fortunately, there are ways to stay safe from blacklisting while using paid media for cannabis marketing. Read on to learn how Mary Jane Marketer can help you navigate the jungle of cannabis advertising.

Paying for media can be an effective way to increase brand awareness and drive traffic and conversions for your cannabis brand. However, paid media is a fickle beast and can be risky for cannabis brands. Misuse of the wrong channels could get your business banned from the industry for good. Also, national advertising is highly discouraged. To avoid the ban, it is important to learn the various types of paid media and where and how to use them to get the most results.

Social media is another excellent option for cannabis brands. Influencer marketing lets you leverage the power of popular marijuana accounts to promote your product without the legal hassles. It also allows you to use your brand’s social media account to build relationships with your target audience. Using social media to market your brand is essential to ensuring its success in the industry. For example, Leafly has thousands of followers and dominates the results of searches for keywords like “tincture” and “preroll.”

The type of paid media you choose depends on your target audience. Some states have stricter rules than others. For example, in Maryland, billboards are illegal while they are a staple in other legal states. Paid media for cannabis marketing needs to be tailored to the legal requirements of the jurisdictions you’re operating in. Noncompliance with regulations can lead to hefty fines that could cost you your business.

Unlike Snapchat and Instagram, Twitter’s policy on advertising and social media is somewhat more stringent. While cannabis and ingestible CBD are illegal in the US, the company can still run a campaign on the social media platform as long as it follows Twitter’s drug and paraphernalia policy. Twitter may be the first platform to allow cannabis ads when federally legalized. That’s a positive sign for cannabis businesses.

SMS marketing

Unlike spam emailing, cannabis retailers are not allowed to buy lists of prospective clients. Instead, they can send marketing SMS messages to an opt-in list. The TCPA, or Controlling Assault on Non-Solicited Messages Act, banned marketing through spam emails. This law only applied to internet content, and text messages were quickly protected from these laws. As a result, cannabis retailers can send marketing SMS messages to an opt-in list without violating any laws.

While the ban has impacted cannabis businesses, some have found workarounds and alternative SMS platforms. For example, there are dispensary text blasts and algorithmically targeted marketing campaigns. Unlike spam text messages, cannabis businesses can target their customers with information such as demographics, purchasing patterns, or brand loyalty. In addition to using a dispensary text blast, they can also post 5-second videos on their social media pages to mimic SMS messaging.

While cannabis marketers are required to follow laws, text message marketing can be a valuable tool if used correctly. Although these businesses are subject to strict guidelines and laws, following these guidelines can ensure that your messages are received. Further, using a segmented database of cannabis products helps you target your customers more effectively. By segmenting your database based on purchase history, cannabis marketers can tailor their campaigns to individual customers. However, cannabis businesses should consider these factors before implementing text message marketing campaigns.

When sending an SMS campaign, one important aspect is the opt-out rate. It is highly possible that a recipient will opt-out of the messages you send. This is why you should monitor your results with analytics. For example, if many recipients opt out, your campaign might send out too many texts. By using analytics, you can track the effectiveness of your marketing campaign and determine whether it is cost-effective.

About the Author

Sam Romain

Sam Romain

Digital marketing expert, data interpreter, and adventurous entrepreneur empowering businesses while fearlessly embracing the wild frontiers of fatherhood and community engagement.

TLDR: Embracing web accessibility not only meets legal standards but enhances overall user experience, expands...
On May 24, 2024, Governor Walz signed the Minnesota Consumer Data Privacy Act (MCDPA) into...
Explore the nuances of choosing between .com and .org for your website. Learn how Romain...
Discover how SEO transforms real estate marketing, with insights from expert Romain Berg. Learn the...
Learn the true timeline of SEO impact with our in-depth article, highlighting the importance of...
Discover the powerful capabilities of Link Whisper in our review, highlighting its AI-driven internal linking...
Discover essential restaurant SEO strategies for enhancing your online presence. Learn how to leverage reviews,...
Discover how to leverage Help A Reporter Out (HARO) to elevate your brand with Romain...
Discover how analytics and tracking elevate pest control SEO, using platforms like Google Analytics to...
Discover the top SEO podcasts for actionable insights and strategies: The SEO Playbook, SEO Unmasked,...