What Are Backlinks: Do They Still Matter in 2022?


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A laptop with a link symbol shown on the screen. What are backlinks?

A laptop with a link symbol shown on the screen. What are backlinks?

Backlinks continue to be Google’s most powerful ranking signal. If you are interested in growing your brand, you know that backlinks still matter in 2022. They are an essential aspect of SEO that helps to drive referral traffic. The impact of backlinks goes way beyond these benefits. This article explains the importance of backlinks, why they still matter in SEO, and tips for acquiring valuable backlinks.

What Are Backlinks?

Backlinks are simply links on other websites that go back to a page on your website. They are also known as inbound or incoming links because they represent other websites’ traffic coming to your site. The quantity and quality of your backlinks can help your site rank higher in search engines like Google. Quality content helps increase backlinks, which is crucial in SEO ranking. In addition, the more authoritative a linking website is, the more worthwhile it is to your website.

What is Off-page SEO?

Off-page SEO is a term used for indirect-SEO-related activities occurring outside the confines of a website. It is a powerful SEO tactic that plays a huge role in ranking a website higher on Google. Backlinks are the king of off-page SEO. Other activities that you can do away from the site to help it rank higher are social media marketing, good old PR, and more.

How do Backlinks Still Matter in SEO?

Backlinks help a website rank higher, and there are no signs of them stopping to be a significant focus in SEO campaigns. They signify a vote of confidence and trust from one site to another. More backlinks to a website help the search engine know that people like your content. The search engines then begin to increase your ranking in the SERPS.

To build a link, you must invest enough to create something worth linking to. Search engines love authoritative sites. By authority, we mean getting several links from trustworthy sites. When Google’s algorithms assess the quality and number of sites that link to your website, you climb higher on the ladder. A backlink is valuable since it is permanent and doesn’t fade away like social media posts.

The Importance of Backlinks Goes Beyond SEO

The biggest thrill of getting backlinks from quality sites is that you immediately begin to see a spike in traffic. Authorities and trusted sites have a lot of readers, and most of them will click on the backlinks that they see at the target site.

The high chances are that the people who visit your site will feel positive about your brand. They are likely to sign up for your list, buy your products or do what your site recommends. Their reviews and recommendations will help in building brand trust and reputation.

Tips for Acquiring Valuable Backlinks

What are backlinks? Colleagues talking backlink strategy with a monitor, laptop, and tablet.

In the world of search engine optimization, quality is more important than quantity. A single backlink from a website with high trust flow is more valuable than 50 links from sites with low scores. In other words, Google does not treat all links equally. The following tips will help you snag backlinks with a high trust score.

Become the King of Content

To earn valuable backlinks, you must deliver high-quality content. You should aim to build authority in your niche through expertise and well-written content. High-quality content helps in building loyalty and trust in your customer base, reaching new audiences, and converting readers into paying customers.

It also provides your audience with something worth sharing, creating a way for your brand to reach people you’d never interact with. With millions of blog posts being published every day, you must deliver content that makes you stand out against your competitors.

Guest Post

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Your guest posting strategy should enable you to expand your reach by publishing on other trusted websites. When these sites give you a backlink in your article, you will gain valuable links from the guest site. Based on your niche, there are numerous guest posting sites to check out. If you want to build your SEO through this approach, do thorough research of trusted sites relevant to your niche.

In addition, ensure your pitches are outstanding and follow the guidelines of your target guest blogging website. Some sites have forms to fill where you leave all your details. Be sure to include a precise bio and why you have the authority and expertise to be writing about your topic. If your pitch is approved, include links to your websites on your post to serve as backlinks.

Create an Effective Influencer Strategy

Consumers prefer making purchasing decisions from advice from people they trust, and influencers play that role for many. However, influencer marketing is not always straightforward. Twitter or Instagram deeming someone as a celeb does not make them relevant to your brand.

A powerful influencer could be someone who does not even know they carry weight for your audience. If your influencer strategy does nothing for your SEO, you will be wasting your time, money, and energy. The goal is to provide value to your audience in ways that encourage sharing and build links.

Attend Online and In-Person Events to Build your Audience and Network

Marketing professionals in a seminar listening to a speaker about backlinks? What are backlinks? Seminars and webinars are a great way to network to find high-quality backlinks.

SEO optimization does not always take place on the internet. Multiple in-person opportunities are available to help you showcase your expertise and gain valuable backlinks. Seminars and conferences can enable you to expand your network and audience in-person and online.

Further, attending such events gives you something to talk about on social media and on your blog. If you get a chance to participate in an event, you can share information about your brand. Utilizing such opportunities can help you get high trust flow backlinks to your website.

Hiring a Digital Marketing Agency

A digital marketing agency like Romain Berg can help you gain valuable backlinks for your brand. We aim to help brands improve their online presence and get a higher SEO ranking. We have proven tactics to drive high traffic and revenue to your website.

If you have any questions about how we can take your brand to the next level, do not hesitate to contact us now.


About the Author

Sam Romain

Sam Romain

Digital marketing expert, data interpreter, and adventurous entrepreneur empowering businesses while fearlessly embracing the wild frontiers of fatherhood and community engagement.

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