Here’s probably somewhat of an obvious statement, but it deserves reiterating so we’ll say it: if you’ve got a business, you’ve got assets. When it comes to your business assets, you probably already have quite the inventory. Depending on the niche of your business, this can be an extensive inventory that includes properties, vehicles you use just for work, and of course, that expensive office equipment and furniture. However, hello, don’t forget about the internet! You should also be considering your virtual assets, especially any domain names you own or acquire.
Digital Property is Essentially Real EstateIn the physical world, we know that real estate is considered a primary asset for people and businesses. As virtual goods (which notably includes both content and cryptocurrency, by the way) continue to gain and hold real value, it’s vital to consider your digital property among your assets, including domain names. Sure, having a hunch is helpful, but how on earth do you value the domain names you already own (or may acquire from an existing owner)? We’ve got you covered. Let’s investigate your top two options:
- Research domain sales that occurred recently. Here’s an outstanding article from Inc. on domain name value. Check out what’s hot by keeping track of the trends.
- Get an estimate. SitePrice, EstiBot, and Website Outlook can help you, as can researching the domain name price directly on sites like GoDaddy.
Know Your TrendsUnderstanding trends is about more than spotting the emerging trends on Google and on site evaluators. Niche knowledge happens ahead of the fact, meaning you are the best resource to predict what will work. By this, we mean that when you see innovation in your industry, snatch up those low-cost domains! Sure, there’s a chance they won’t be worth much, but you can always redirect them to your primary niche sites and increase value. Additionally, there’s also a chance they will increase in value over time, which makes them an asset that you can retain or sell. Ka-ching!
Should You Invest in Domain Names?That depends. But mostly: yes. If you have a knack for finding or generating domain name ideas that increase in value over time, domain names are considered low-risk, low-cost investments in most instances. If you have even just $100 to invest, go ahead and try snagging ten domain names through GoDaddy. If you’re good at assessing trends in digital property, you may even see an increase in value over the next year or so – and the SEO value is excellent, as it can always point to your existing domains. Score!
Why Do Some Domain Names Have Value?In addition to trends, domain names can hold value for other reasons. Having a prime keyword in the domain can increase the entire SEO value of a page. If you sell handcrafted wooden chairs, it makes sense to get “handcraftedwoodenchairs.com” and “woodchairs.com,” and maybe even something with local value like “woodchairsmontana.com.” If you’re starting from scratch, the domain name with the most SEO value (and the shortest, most easy to remember) should function as your primary domain name. Your other domains can redirect to your primary site or exist as separate sites with inbound blog content. This allows you to dominate keywords.
Changes in Digital Property ValueIn the physical world, property value changes based upon a variety of factors including:
- Trendy hot spots
- The popularity or negative public opinion of the real estate owner
- Changes in the features of the property (buildings, adding a pool, landscaping)
- Web copy
- Blog content
- Images with proper alt-tags
- Localized content
- And all the traffic, discussion, visitors, and user-generated content generated on the site
Are You Ready to Assess and Invest?If you’re ready to seriously consider your URLs as investments, you have three things to consider:
- Domains you own (and want to keep)
- Domains you may wish to transfer (sell)
- Domains you want to buy
- Branded keywords
- Your name